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The global pandemic has accelerated the adoption of digital channels by consumers across industries. People spend more time researching solutions, purchasing products and engaging with brands online than ever before.
of global consumers now shop online more than before the pandemic
of users plan to continue using online channels to the same extend after the pandemic
of e-commerce growth expected in the next 3 years globally
increase of in-app hours for global consumer markets in 2020
There are more than 7,000 martech solutions available which can make choosing the right stack and optimizing it for your business needs a nightmare. That’s why many marketing departments report a rather disappointing ROI on their martech investments.
We help you design and implement a more pragmatic and results-focused approach to modern marketing technology, including recommendations for the tech solutions that fits your needs and implementation support for new systems.
Recommendation:
Start with an audit of your current marketing tech stack against your marketing goals to know exactly what’s working and what’s not.
A wide range of e-commerce platforms makes selling online easier than ever before. However, choosing the wrong system or failing to optimize your platform fully for your particular business needs can have a detrimental impact on the experience you provide to customers and eventually your bottom line.
We help you not only find the right tech stack or optimize your existing platform, we also support you with designing an e-commerce and omnichannel experience that wows your customers and strengthens your bottom line.
Recommendation:
Start with an audit of your current e-commerce platform against your business goals to know exactly what’s working and what’s not.
While there are thousands of tech solutions available, many marketing departments struggle to get the most out of their tech stack or integrate individual applications with each other – making it often impossible to create personalized, consistent brand experiences for customers across channels and measuring the success of each omnichannel initiative.
We help you integrate your scattered tech stack into one seamless solution that enables your team to design, run and measure campaigns effortlessly.
Recommendation
Start with an expert review of your tech stack against your marketing goals to know exactly what’s working and what’s not.
Privacy concerns and ad fatigue are rapidly changing the digital marketing landscape. Are you prepared for a cookie-less future? And, for consumers expecting to find exactly what they want in all of your channels, online and offline? Altera’s marketing experts not only help you navigate the technology aspect of the rapidly changing digital & ecommerce marketing space but also consult with you on your overall omnichannel and customer experience strategy.
Having the latest marketing and e-commerce technology in place is great. But do you have the team to effectively use it?
Due to the severe skill gap and digital talent shortage, especially in countries across Asia & Japan, the biggest headache for businesses is often building a qualified team of digitally savvy marketing experts.
We help you get the best out of the talent available to you through training and workshop solutions aiming to foster the technical, strategic and analytical skills of your team.
We also enable your marketing and IT teams to work better together in an agile manner in order to tackle your biggest marketing challenges more efficiently. Finally, we can support your search for the best talent available in the market thanks to a broad network of digital experts and recruitment partners.
At Altera, we tackle all our DX projects following a robust methodology that we have developed over the years and throughout our experience.
